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One major sociocultural issue affecting the environment that Bedzzz Express competes in is the increasing focus on the health benefits of a good night's sleep. Scientists have discovered a multitude of health benefits associated with getting ample sleep. Research has shown that sleep plays a vital role in immune function, memory, metabolism, learning and other vital functions. Research has shown that nearly 70 million people suffer from sleep disorders in the United States. It is estimated that sleep disorders and sleep deprivation account for $16 billion in health care costs and nearly $50 billion in lost productivity. These findings have led to a shift in consumer product preference toward more expensive, high quality mattresses. This bodes well for specialty mattress store such as Bedzzz Express. .
Technological.
Technological advancement and the ever-increasing power of the internet have changed the way that companies conduct their business. The rate of technological advancement has decreased product life cycles and created an environment for continual product innovation. In today's market a successful company needs not only to have the most current products, but also needs to take full advantage of the marketing and sales opportunities that the internet provides. .
Bedzzz Express does a very good job exploiting the opportunities of the internet. The company boasts a very comprehensive and user-friendly website. The company's website includes locations, products, services and frequently asked questions and answers. The website lists all the Bedzzz Express locations, complete with an interactive map and the hours of operations and contact information. The website also gives the user the ability to search the available inventory by manufacturer, price, size and various comfort levels. Included on the website are the available financing plans and current promotional offers. Bedzzz Express also has a strong social media marketing effort.
