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But, how did CSR reached such an important role in business? There are many answers to this question but for sure globalization is a main thing that made CSR a vital aspect in business. Globalization and media woke up public attention and directed it into issues where companies played a main role. Globalization made incorporation of social corporate responsibility necessary in business plans because now a day consumers and also employees, investors and authorities demand that enterprises assume a responsibility for each one of its actions and from the last decade to the present, there has been a worldwide demand for companies to act and work socially responsibly. Since then, companies have realized that in order to win consumers is important to use profits to do good in the world and as Liz Maw, CEO of Net Impact (a non profit organization) noted: CSR is becoming more mainstream as forward-thinking companies embed sustainability into the core of their business operations to create shared value for business and society.5.
As a consequence of globalization, international guidelines were needed in order to create and strengthened a global framework plus to provide companies an easier way to approach CSR. Some of these recognized principals may be mainly found in the OECD Guidelines for Multinational Enterprises, the United Nations Guiding Principles on Business and Human Rights and the Ten Principles of the United Nations Global Compact. If we give an overall view to these guidelines, some of the main topics CSR covers are human rights, environmental issues and civic involvement and development in search of a full integration of the community. .
Its common to say that what is good for all; must be very good indeed and so far, CSR seems to be the perfect win/win for society and business, nevertheless its high acceptance all over around the world, it is important to be aware that this concept faces several critiques.
