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International Marketing Plan - Tolko Industries


It used to make furniture, doors, frames, windows.
             Appendix A shows pictures of how spruce, pine and fir (SPF) differ in texture.
             The lumber sold in per National Lumber Grades Authority (NLGA) standard, both in thickness and widths, the come in size: 2x3, 2x4, 2x6, 2x8, 2x10, 2x12 thick and 6' to 20' wide, which means they are similar to construction materials. .
             Panels made from strips glued together and sold as shelving are also available; these range from 12 to 24 inches wide and 2 to 8 feet in length.
             Benefits .
             The benefits of the Canadian soft wood being exported to the UAE include the following; first and foremost, Tolko Industries is able to meet the standards and various grade and size requirements of the UAE market. This benefits the UAE as it will have readily cut lumber that it can immediately used upon arrival in the UAE. Secondly, the quality management procedures involved in the processing and cutting of the wood are of the highest standard. Also, the wood produced in Canada has been recognised for its great quality and this can benefit UAE by having access to top graded lumber that can be applied to many different industries, such as furniture and flooring. It is Tolko Industries wide commitment to maintain consistent product quality and carry out inspections before shipping, to ensure that products are accurate, Flexible procedures optimized for fast response to custom orders.
             Customizations to meet UAE requirements.
             At Tolko they produce structural grades to match the target marketplace requirements with our log supply.
             Tolkooffer premium visual structural dimension grades that range from high to the low virtual structure. These grades include: J Grade: J-Grade is the highest visual structural grade, Prime Grade, A-Grade, Premium #2 which the lowest virtual grade.
             UAE/Market Choice Rationale .
             The country I chose to market the softwood is the UAE, which is found in the middle-east, bordering the Gulf of Persian and Oman, in between Saudi Arabia and Oman.


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