At the moment, the foreign investors may own up to 49 percent of a registered company in the UAE; the 51 percent of the share must remain with the UAE national. .
Some cultural and language issues may affect Tolko's marketing plan. Creating relationships and getting to know people are more important than schedules and punctuality. Tolko industries should base most of their promotion in local newspapers because the citizens in the UAE have more faith in traditional media sources like newspapers over social media like Twitter and Facebook. .
Tolko will use penetration pricing, the objective is for Tolko to attract and have a reasonable market share as well as have an increase in product recognition in the eyes of potential customers. Rather than trying make a profit which is short term.
Product Description – Lumber.
Tolko Industries was established in 1956, it has grown from a small town called lavington in British Colombia. The Manitoba Woodlands division is the largest manufacturer and distributor of softwood lumber, Supplying a wide range of products both in Canada and internationally to countries like Chile, Italy, Jordan, Spain, Russia and many more. It offers softwood and a minimal amount of hardwood lumber to its current markets; this report will only focus on softwood lumber as it is the most used variety in the targeted market which in this case is the UAE. This product is the most used material construction business.
Softwood is from a cone-bearing tree such as:.
• Spruce:this is a really hard, strong tree variety and has a really low decay resistance.
• Pine: Pine grows from the northern hemisphere areas. It is soft, yellowish and white in color, it is really light in weight really straight and lacks figure, and it can resist swelling and shrinking. It is widely used in house construction, furniture, and making wooden boxes.
• Fir: this wood has a uniform texture and is not sticky, like the rest it also has a low decay resistance.
