The increasing complexity and lack of information throughout the production process involving a global supply chain makes risk mitigation much more difficult. Although Bedzzz Express is not directly affected by the risks associated with a global supply chain, since it is a retail company, their product availability greatly depends on the manufacturers supply chain. .
The emergence of the Internet and the increasing use of information technology have led to globalization of almost every industry. Globalization has increased the global competition via the Internet. The increased global competition is caused by the emergence of e-commerce. E-commerce is the buying and selling of products through electronic systems, such as the Internet. The internet and globalization have also allowed small businesses instant access to a wealth of information that previously would have been too difficult and expensive to collect. The information available to small businesses includes product developments and technological advancement that might help improve their products. The internet and social media sights have also expanded the marketing avenues available to companies. These new marketing avenues have allowed companies to reach a global market via the Internet. .
Industry Environment.
Industry definition.
Mattress retailers are retail shops that focus on selling box springs, bed frames, mattresses, mattress protectors, and pillows. The mattress retail industry is highly competitive; retailers compete based on price, service quality, product selection, customer experience, store location, and brand recognition. Mattress retailers are made up of mass merchants and clubs, furniture stores and chains, specialty stores, and department stores. Mattress specialty retailers such as Bedzzz Express and Mattress Firm have gained significant market share, from 19% in 1993 to 46% in 2012. The increase in market share is due to the broad merchandise assortment and high quality service.
