In a highly individualistic society (American society) there are weak connections among individuals, the self-concept is defined in terms of the individual or traits, and personal identity is derived from individual achievement. In contrast, in less individualistic or collectivist societies (Hispanic society), there are many and varied strong connections among people, self-concept is defined with reference to a societal and cultural context, and personal identity is derived through the in-group and its successes (Earley and Gibson, 1998). Cultures characterized by individualism place a high value on individual rewards and the individual ownership of property. This emphasis encourages managers within this culture type to act in a self-interested manner. On the other hand, managers acting within a collectivist culture are expected to behave in a manner that serves the group. For instance, in collectivist cultures, personnel managers will be more likely to hire candidates based on their perceived trustworthiness rather than on their technical qualifications (Adler and Jelinek, 1986). Power distance and individualism x collectivism are the bases of a cultural differences studies. However, there are other aspects that should be considered to understand the differences between American and Hispanic cultures. Family structure is one these aspects. The traditional family in Hispanic culture is patriarchal-authoritarian. Family is very important and the father has domination over the entire family. The female, while often placed on a pedestal by father, brother, and husband, is a lesser being. Gender roles in the Hispanic culture result from a lengthy socialization process. The male's role is that of sole breadwinner and master of his household; the female's place is in the home. The female is to be first and foremost a self-sacrificing wife and mother.