consumption is related to an increasing supply of convenience. In other words, .
consumers have increased consumption of fast food because it provides the .
incentives to do so with respect to price, time, and taste.
Mark D. Jekanowski, James K Binkley, James Eales, examined the effect of price, income, and demographic characteristics on fast food in the Literature Convenience, Accessibility, and the demand for Fast Food. This study explored the growth in demand for fast food. A distinguishing characteristic of fast convenience; in today's pervasive marketplace, consumers need not travel far to find to fast food . This greater ability translated into a decrease in the full price of obtaining a meal, which contributes to greater consumption. Market-level data which were used to estimate the demand equation, time periods, incorporating changes in availability as well as prices, income and various demographic characteristics. Their findings showed greater availability and quality led to increased consumption.
Vicki A McKracken, Jon A Brandt Household consumption of Food Away from home ; Total expenditures and Type of Food Facility. Examining determinants Consistent with prior expectations based on the new household production economic theory, household income, time value, size and composition, and the environment in which production and consumption occurred were all important determinants of total household expenditures on food away from home. However, the importance of these factors varied by source of expenditure: convenience, and preference. .
H1 : This hypothesis explores the relationship between Gender, Income, Marital Status and the number of young Children living in each household and the Regularity of Fast Food Consumption. Proposing that income and marital status will have positive relationships with the dependent variable.
H2: This Hypothesis explores the relationship between the variables Media, Why individuals go to a particular Fast Food Restaurant and When they Go.