Equipment upgrade was done as a means of meeting customer demand. Customers often requested the need for quality HD productions. As a result of purchasing modern equipment, the company was able to produce quality productions to meet the demand to the consumer. The company is fairly assured that it will have sufficient equipment on hand to complete customer orders, preventing the inability to meet customer demands. .
Before a production is started the customer indicates the gear/props he/she would like to have as part of the video production. E.g. party lights, sunglasses, hats, novelty items etc. Within the lean strategy, the company only orders enough supplies to fulfill customer's orders. This system reduces the risk of paying for excessive items and ensures that there will not be excessive inventory items after the production has ended. The company's supply network comes via an internet website known as Amazon. Orders are usually placed at least three – four weeks before production, as a means of ensuring that the shipment is made out on time by the supplier. The company aims to deliver exactly what customers want, in exact quantities when needed, at the lowest price possible. This process can be linked to a synchronized flow. This team is known as .
Ordering these equipment's online as opposed to locally calculated to be less expensive. A Black magic Design Cinema Camera estimated cost was approximately 15 000TT whereas the local cost accumulated to over 20 000TT.
The upgrading of equipment was done as a means of producing; higher quality video/audio production services, to gain a competitive advantage and attract high end clients. G.I.P produces a wide range of variety services such as:.
Corporate & Industrial Videos.
Marketing & Promotional Videos.
Special Events Coverage.
Television Commercials.
Testimonial Videos.
Music Production.
Script Writing.
Special Effects.
Trade & Consumer Show Videos.