Concentrating on customers is a way for businesses to differentiate themselves, as it is an effective customer service strategy regarding the international market. Hyundai also values collaboration to create a sense of togetherness and synergism leading them to new partnerships. They also understand the diversity of customs and cultures, which is why they have much success in becoming a respected global corporation. .
As another top automotive company in the global market, Honda's mission is to maintain a global viewpoint by supplying products of the highest quality at a reasonable price for worldwide customer satisfaction" (Honda 2014). Even with challenges, Honda strives to pursue the development of new technologies and really emphasizes the importance of carrying out operations from a global perspective while gaining trust with their customers. Takanobu Ito, CEO of Honda stresses the importance of creating new product and technology that people have never seen anywhere else in the world. With this information, the key international success factors for Honda is illuminated through the ideas of technological advancements in order to keep up with the global market. Many automotive companies like to take a positive approach towards new technologies that will allow them to become more competitive. For example, many major auto companies have hybrid models and to keep up with the newest technological advancement, Honda created the Civic Hybrid (Sherer et al. 2008). The factor of having new technologies lead to customer relationships because they are doing what they can to attract customers. It is an important factor in keeping up with the rest of the global market. The graph in Appendix A illustrates Honda's customer satisfaction initiatives that are important in keeping their competitiveness. It involves the "3PS", which include the processes, people, and products that are needed in customer satisfaction.