The advantages of this are that it's simple and inexpensive to create and operate, direct ownership of business assets. The disadvantages will be that I will be in a lot of debt and would need to sell personal belongings to pay them off. .
Antonio has managed three successful restaurant ventures in London and opened a new one in Covent Garden. Antonio holds a MA in International Hotel and Restaurant Management from the London Metropolitan University and has been working in the catering industry for 10 years totally.
The Antonio's project provides, besides, to become after the first year of business, a franchiser for this kind of business (see Chapter 7.).
Mr. Daniele Pisello is operations officer and PR spokesperson media developer.
Daniele has 6 years experience of managing two busy Cocktail Bar and Night Club in the south of London. Daniele has been recruited by Antonio to manage the day to day operations of this venture and have contacts with press and journalists.
Miss Jamie Drummond is Marketing Officer.
Jamie has 10 years freelance marketing experience in the marketing industry and has been brought on to ensure communications of this venture, the interior, product offerings and overall customer experience is of a high and sustainable standard. .
2. EVALUATION OF BUSINESS SECTOR.
2.1. Business Trend of "Dinner on Wheels".
"Dinner on Wheels" is one of the examples how thinking out-of-the-box resulted in an amazing entrepreneur idea, considering the importance people give to have a not common and unforgettable "meal experience" and bringing many advantages for local businesses in London, attracting many people in some not conventional tourist areas, to discover landscapes and suburbs out of the center. .
On the sociological reasons to move many people to become our customers, there will be our strong intention to serve exclusively healthy food provided by the catering company "The London Kitchen".