In this case, a group of people all desire the new gaming console that just released. That is what television advertising has done. Children are being blinded by a terrible idea that you must own certain products to be accepted in your community; and even society (The Ethics of Advertising). .
Many feel that they will not be liked by their peers and won't fit in if they don't have the latest gadgets. This is ultimately damaging to a child's development because they do not know how to naturally be themselves. Conducting yourself according to the .
preferences of the other people is stressful and unhealthy. A child should not have to feel the need to have a product to be sufficient. The values of today's generation are being contaminated more and more with every television advertisement viewed by a child. .
For example, Hannah Montana is a big show on television. Many young girls want to wear her clothes, bags, and sunglasses. They want to act and be like her. The media has confused children that not everyone is an equal human being. Advertisers have placed television icons like Hannah Montana on a pedestal for children to worship. They are looking up to a fictional character and .
spending their money to be like her. Children are becoming more narrow-minded. Instead of the desire to be doctors or engineers when they grow up, the new alternative is just to make money instead (Clay). This is fueled by the want to buy stuff. Because of advertising, children are convinced that they are unimportant if they do not have a bunch of new products. .
Decades ago, such heavy advertising towards children didn't exist. Times have changed and the children of today are paying the price. Consumerism is an increasing influence on kids that counteracts what parents are trying to do. It is the concept of increasing the consumption of goods to benefit economically. Advertisers target children with this concept in mind and the purpose of selling as many products as possible.