Advertisers view children as an opportunity to make ridiculous amounts of money. First, they must devise a plan to catch the attention of children. Next, they have to get children to find interest in .
whatever it is that they are promoting. When I was younger, I was a victim of advertising on television. .
A common and effective tactic is exaggeration. For example, in a commercial for a super hero action figure, the figure may be shooting beams of light from his eyes. In reality, this does not happen. However, a child might believe the opposite; that superman soars through the city firing beams of light from his eyes at his enemies. Children should not be lied to. Our current situation is only growing worse. These children have reached the point to where they believe everything that is fed to them through the television screen; which has advertisers salivating. .
Due to research on commercial recall and product preferences, it has been confirmed that advertising does typically get children to purchase their products (Kunkel). This presents a huge problem because the advertisements are working. Children are being sucked into wanting what is shown to them. The sad thing is that these young consumers do not know what advertisers are really after. Children recall content from advertisements to which they have been exposed and prefer these products with as little as a single exposure to it (Kunkel). Advertisers must be happy with this. Children only have to watch their commercials once to want it. Most impressionable at this age, children are subconsciously being taught to fiend for products on television; whether it's toys, clothes, or food. .
Children's views of the world are being manipulated by the advertisement and media seen on television. An example of this is in school; where people tend to gravitate towards others who share the same interests as them. In some instances, this could mean having the same perspective on a topic.