Tyson's strategy is to "segment, concentrate, and dominate."" Tyson Foods, Inc aim has always been to be # 1. Today Tyson Foods is the #1 food processing company that produces, distributes and markets beef, chic hen, pork, prepared foods and related allied products.
Tyson vision is to be the world's first choice for protein-based food products while maximizing shareholder value. Their mission is to produce and market trusted quality food products that fit today's changing lifestyles and to attract, reward and retain the best people in the food industry.
Case Analysis: Tyson Foods Question #2.
2. Briefly discuss the external factors (macro environmental factors) trends that should be considered by Tyson Foods. The trends in macro environmental factors that Tyson Foods should consider are economical, socially, competitor and technological. .
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Economical trends that Tyson should consider is the effect that feed prices have on the cost of poultry raising and therefore the profitability of poultry. When feed prices declined it should have widen Tyson profit margins on poultry. The effect of the North American Free Trade Agreement and General Agreement on Tariffs and Trade on expanding markets may be twofold. First, these agreements may open up international markets and relieve some international subsidies on poultry products. In addition, both agreements contain new labeling regulations that mandate extensive disclosure requirements. These agreements along with the new trend of the enforcement of the Nutrition Labeling and Education act by Food and Drug Administration may benefit the poultry processing industry by highlighting the "healthier "nature of poultry over other meat products. This cause gives the U. S. with Tyson being the #1 poultry producers a competitive advantage because of previous experience with this type of regulation.
