The opposing side feels that once we meet these basic needs, as Maslow said, then we "become concerned with other needs, such as safety, social, and self-actualization needs" in which adverting plays a role in (Potter, 139). .
The third criticism is that "advertising debases the language" (139). "Some people complain that advertising slogans misspell words, use poor grammar, and glorify slang" and do not believe this is the proper way to speak. For example, Anheuser-Busch's Budweiser "Wazzup" commercials that became everyday American slang. "They feel that when people do not speak properly, it is a sign of ignorance, and that is offensive to them" (139). The other side views languages as something that is always changing to meet the needs of the culture. By breaking the rules of grammar, spelling, and expression they feel that this is the only way new words enter the language (140). . .
The fourth criticism is that "advertising is offensive or in bad taste" (140). Some people think this because they are offended when they see certain personal item in ads such as, condoms, sexual disfution medicine, and feminine hygiene products. On the hand, others appreciate the information being exposed for their own personal use and think bad taste is solely based on ones option (140). .
The final criticism is that "advertising perpetuates stereotypes" (140). The critics are often offended with stereotyping in advertising whether it is negative or positive. For example, when they portray all young blonde women as easy and dumb, this is clearly negative stereotyping (140). But, the critics are also upset to see people portrayed with positive characteristics such as, being attractive, smart, and successful. They feel that this is an inaccurate look at American society and could lower ones self-esteem. Which ever angle one looks at the problem at hand there is always going to be two opposing sides with criticism.
