One of the most celebrated and influential Fashion designers Italy has ever born. His fashion house being reported to be the most financially successful that Italy has produced. His remarkable haute couture designs are known throughout the world for their timeless sophistication and elegance.
His first fashion headline was made in the mid 1970's when he reinvented the jacket, by removing the lining, slope of the buttons and shoulders so that the garment was softer, sensuous and more comfortable.
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Famous for turning ordinary looking people into sensual style icons, his clientele list goes on for miles, with starlets such as Michelle Pfeiffer, Jodie Foster and Julia Roberts among the many.
And although his garments are rather understated, and do not grab the front headlines through shocking sensational designs, none-the-less his label is highly successful. So what is it that makes Armani a triumph in the Fashion world?.
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Born in 1934, Piacenza, a small town near Milan in Italy. From a young age Armani attended a public school and developed a love for the theatre and cinema. During the war these later proved to be significant to his work. Commencing his love of the theatre he took inspiration from films in the 40's that were made in America and admittedly said: "The 30's and 40's has always influenced me. There was an elegant simplicity-clean white blouse, a simple skirt, a duster (coat), a slim lame evening dress. By the 50's, fashion was getting too extreme."" Armani 1991.
His ideas were also partly influenced and created from styles worn by stars like Hepburn, Bacall, and Bogart, to everyday people that he saw in the street.
Armani did not originally set out to become a fashion designer. He said: "I wanted to become a country doctor and save lived like a hero in a Hollywood film."" His studies at the University of Bologna (from 1952) were interrupted by the Military service in 1953-54, including working in a military hospital, which fuelled his enthusiasm for his medical studies.
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