Gareth Ward .
Research has shown (Nike Project 2002) that between the age of 14 to 16, over 40% of young women stop taking part in sport. Consider the reasons for this.
Women participation in sport is a modern day topic that evokes much discussion. The levels of women's participation in sport are increasing but levels of participation are not as great as their male counterparts. The Nike project has found that the major age group where women participation levels fall is between 14-16. This is to be expected due to the removal of compulsory physical education from the national curriculum at this age, but the levels of young women choosing to continue to participate in sport, at any level, are low. This report will look into the issues and reasons surrounding this, and attempt to give calculated feedback on the reasons why this occurs.
Women's sport as a whole is moving in the right direction. For years women's sport has been perceived in the public eye as boring and uncompetitive. But as the standard of women's sport has improved, people have started to take a keener interest in women sport, and media attention has improved. The number of women competing in sport, or just simply joining a sports club, has risen greatly over the last decade or so. Women's participation in sport has risen since 1987 whilst men's participation has fallen. Excluding walking, women's participation increased by four percentage points to 38% between 1987 and 1996. In contrast, men's participation fell by 3 percentage points over the same period to 54% in 1996. (National Statistics, 1996) Women place and perception in society are changing and this is clearly visible in women's sport. The Founder of the modern Olympics and president of the international Olympic committee from 1896 to 1925, Baron Pierre de Coubertin, based his whole philosophy of sport precisely on the exclusion of women (Brooks R 2002).
Nike Project 3 Prabhu Sankar Nike Corporate Level Strategy Analysis Level & Related or Unrelated Nike's corporate level strategy includes a moderate level of diversification. ... Nike has never left its core competencies. ... With the use of Tiger Woods, Nike's sales increased as if it was Nike using Michael Jordan all over again. ... Nike has made one acquisition, however. ... If Nike chooses to use both ...
It is these adjustments and adaptations that Nike has undergone over the past forty-eight years, that has led to Nike's continual success and the development of the Nike empire. ... This outsourcing has allowed Nike to expand at an impressive pace, but Nike's use of global sourcing opportunities have also led to Nike facing waves of criticism. ... In order for Nike to maintain and establish their global representation, Nike had to adapt and adjust to each culture for Nike to be successful. ... This can also be seen in Nike's African campaign 'Fight AIDS in Africa with (N...
Not only that, Nike has built an incredible culture both from the inside aspect of a company to a culture wide Nike movement. ... In the book Just Do It: The Nike Spirit in the Corporate World by Donald Katz discussion regarding how Nike came about and the past decisions that led Nike to the top of the sports world were explained and studied. ... What makes organizational members with Nike unique is that Nike has managed to capture the true essence of athletics and extends the idea of being on a team into that of being a member of the Nike team. ... Knight has been intertwined with the brand...
Due to the fact that Nike was attempting to control price promotions at retail, Foot Locker expects to reduce its Nike purchases by $300-$400 million. ... International markets are projected to grow much faster than U.S. markets and Nike can align itself in the world market to grow right along with them. ... Nike's apparel business is another opportunity. ... Threats The number one threat to Nike is their competition. ... A projected trend in the industry is that the younger generations enjoy a more casual type of footwear, not athletic shoes. ...
But Nike has not always been a huge money making corporation. ... He and Bowerman each put in $500 to make Blue Ribbon Sports an official project: the sole U.S. distributor of Tiger shoes. ... Nike products are introduced at the 1972 Olympic Trials. Knight and his wife print Nike t-shirts and pass them out at the events. ... By 1988, Nike grows into a more mature and wiser corporation. ...
One of the greatest participants in this mistreatment of workers is the Nike Corporation. ... Nike voluntarily made an agreement to only hire workers age sixteen and up. ... Nike's Director of Labor Practices, Dusty Kidd, had to brief Mr. ... Ninety-seven percent of Nike's workers are in poor, third world countries. ... Around sixty to seventy percent of workers live in these housing projects: Each building consists of a row of rooms, and each room has a door opening out onto a pathway. ...
Nike Inc. The topic that I have chosen to do a research project on is Nike Inc. I chose to do my research on Nike because I am for one, very much interested in Nike, and secondly I am very interested in Nike's clothing, shoes, and accessory line. ... The pronunciation for Nike is nI-kE. ... His position in Nike is Chief Executive Officer, President and Chairman, Nike Inc. ...
The name Nike comes from the Greek Goddess of Victory, which symbolizes Nike's marketing attitude. ... In all of the ads, the name "Nike" is not verbally mentioned, but the actors are all wearing Nike apparel and Nike shoes, while the word "Nike" is flashed across the screen at the end of the commercial. ... The purpose of this project is to close the product lifecycle loop. ... Nike's tradition as a leading innovator began with Bill Bowerman's waffle shoes, continued with the Nike Air Sole, and continues today with Nike's latest development, the Nike Shox. ... Nike has...
For example, the 'Weekend Hashtag Project'. ... Unlike other brands, Nike rarely uses hashtags. ... Nike PHOTOiD, a customization platform was launched to invite Instagram users to use the platform's available color palette to 'paint' their favourite pair of Nike shoes. ... The innovation and creativity involved helped to engage more of Nike's publics. ... Needless to the hash tag "#nike" has over 40 million photos. ...
