THE OPERATIONAL PERSPECTIVES/CONCEPT OF CORPORATE COMMUNICATION IN MALAYSIA.
Most organization around the globe has seen the benefits of a unified communication function especially when an organization need to portray a positive credible outlook that can attract prospective investors. Thus, corporate communication has emerge to be a very important functional area of management along sides with other main management functions.
2. CORPORATE COMMUNICATION PERSPECTIVES.
In any organization, the communication of information is necessary to achieve coordination. At the management level, communication is needed to make the necessary decisions for planning, coordination and control. While at the departmental level, all interdependent systems for purchasing, production, marketing and administration can be synchronized to perform the right actions at the right time in concert to achieved the organizations objectives. Individuals" employees would perceived effective communication as an avenue that gives meaning to their job, motivator for personal development, as well as a booster for industrial or labour relations.
Communication in an organization may take the form of: -.
i. Giving instructions;.
ii. Giving or receiving information;.
iii. Exchanging ideas;.
iv. Announcing plans or strategies;.
v. Comparing actual results against a plan;.
vi. Laying down rules or procedures;.
vii. Job descriptions, organization charts or manuals (communication about the structure of the organization and individual roles).
In an organization, communication can also be negative or positive in nature depending on the recipient perception of the information being impart. Establishing positive communication in our interaction with customers, co-workers and friends is of prime importance. A friendly tone of voice and pleasant manner provide warm and positives responses which everyone enjoy receiving. Eventually it can lead to a lasting goodwill to an organization or to an individual.
