Name of business: IGA supermarket Port Macquarie.
Ocean Drive (Emerald Downs).
Mission Statement: To provide a viable supermarket alternative for local residents by offering quality customer service and friendly atmosphere for customers and staff.
Number of Employees: IGA has 40 odd staff.
Ownership.
The business began when Wayne and his wife drove past the Pacific plaza complex and saw an advertisement for a supermarket wanted so they were straight on the phone. Newmac investments owns IGA, Wayne is the director of the company and Lynda (his wife) is the owner. There have been a few technical changes that resulted on the grounds of the fact that they had at one stage to plan for bankruptcy which is why Lynda owns the business. Wayne is very happy with the location now but he wasn't back when they first opened up because nobody did know that there was a supermarket there, later on when there ran a completion in the store they found out that their only customers where the people that lived in Emerald Drive which is the street in front of IGA . They new it was there because they drove past it everyday. Wayne draws out a wage of $ 40 000 for himself and his wife they share that between them. And the rest of the money goes back into the store through the expansions that were made, and to also pay for all the debt that was run up in the first four years. IGA doesn't actually produce anything but they do provide a service.
Sales and Marketing.
IGA major targets are from Koala Street and Shelly Beach back all over Lighthouse Beach and Emerald Downs and all around that yeah, anyone further then that doesn't come out to the store they go into town.
Everything that IGA buy through there where house they are charged a levy of 2 % and this goes to advertising, it includes broachers that get distributed to your houses and if they have enough money they will run TV adds till they run out of money.
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