Considerable research in social psychology suggests that negative information can have greater impact than positive information in creating attitudes. Other research has shown that negative attitudes may be more impactful than are positive attitudes. For example, research has demonstrated that political campaigns in which candidates present negative, logical information about their opponents yield higher voter turnout than do positive political campaigns. Just as negative information can be more impactful on attitudes and negative attitudes can be more impactful on behavior, it is possible that merely perceiving one's attitudes as being negative will have similar effects.
Depending on how an issue is framed, people can think of themselves as having either a positive or negative attitude toward that issue. For example, a person who thinks that hate speech should be outlawed can either support banning hate speech or oppose allowing hate speech. Just as negative information is given greater weight in judgments than positive information, it could be that attitudes framed in a negative manner (opposing abortion) are given greater weight than attitudes framed in a positive manner (e.g., favoring right to life). If so, people should be more resistant to changing these attitudes.
Prior research indicated that framing attitudes negatively does indeed lead to greater resistance to persuasion than does framing attitudes positively. In two studies, participants were led to create attitudes toward either candidates running for a local election or toward a campus proposal. After reporting these attitudes on both dichotomous and continuous measures, participants learned additional information that ran counter to their initial attitudes. After they read the persuasive message, participants re-reported their attitudes. In both studies, participants who indicated "support" showed more subsequent attitude change than did participants who indicated "oppose.
Freud's attitude was purely scientific. ... (Ewen 195-196) These characteristics compromise the productive frame of orientation. ... Their views of resistance vary. ... Freud defined resistance more narrowly. ... (Ewen 202) Fromm did contend that religion could have harmful effects. ...
To them, the effects of the war extend no farther than the food rationing, and there is little mention of war atrocities at all. ... Only isolated pockets showed any concern or resistance. ... Can they be blamed for this attitude? ... While it was a necessity for survival in detention, the French attitude of Laize" Faire was chosen, not mandated. ... Day to day survival for those in this film took such effort that resistance would have required more than anyone was capable of. ...
The field of organizational behavior involves why we do things and how it affects others, the behaviors of groups and cultures, how people influence each another, analyzing values and attitudes, and people's behavior with the influence of different politics. ... Whether incentive programs to remain focused on the task at hand or rewards for staying with the organization during the transition, keeping the employees in the right frame of mind to do the right thing is key to future success. ... It must be recognized that the natural human response to change is resistance. ... The resistan...
To them, the effects of the war extend no farther than the food rationing, and there is little mention of war atrocities at all. ... Only isolated pockets showed any concern or resistance. ... Can they be blamed for this attitude? ... While it was a necessity for survival in detention, the French attitude of Laize" Faire was chosen, not mandated. ... Day to day survival for those in this film took such effort that resistance would have required more than anyone was capable of. ...
Every professional must ensure developing their skills, behaviour and attitudes in pursuing their clients. ... Different learning styles can put effect on the development of professionals in health and social care. 1.1 Comparing personal values and principles of support for working in health and social care Personal values and attitudes are crucial in attaining a proper performance of an individual in health and social care. ... A client can be different in opinion, attitudes and values. ... My strength lies in understanding client`s attitude. ... So the development progress should be monito...
Introduction "International marketing research can be defined as market research conducted either simultaneously or sequentially to facilitate marketing decisions in more than one country" (Kumar, 2000). "Culture is a learned, shared, compelling, interrelated set of symbols whose meanings pro...
There were many issues that arose and some issues met which a lot of resistance, and general apathy. ... Yet others chose to adopt a "wait-and-see- attitude. ... It also stresses attitudes and motives. ... The same goes for attitudes and motives. ...
With model's competing with her skinny frame, sizes 2 and 4 became the ideal for models in the 90s'. ... Throughout the 2000's drugs became less fashionable when consumers became more aware of the effects of tobacco and other substances. ...
After the terrorist attacks on the World Trade Center, the word "terrorism" took on a new meaning. Before the attacks, terrorism was certainly taken seriously but after the tragedy on 9/11, the term became synonymous with fear and anger. The word "terrorism" is reflected in the free world's attitude...
