3 million dollar bargain is an article that appeared on the CNN/Money website. The author, Chris Isidore, a senior writer, explains that any advertisers should be happy to write a check for nearly 2.3 million dollars for 30 seconds air time during the peak of the Super Bowl. As Isidore points out, that is 75,000 dollars per second. During last years game the top spots sold for 2.1 million. When this number is put into a formula (CPM) to find the amount paid for each one thousand viewers, it comes to a bargain, only $23.70 per one thousand consumers. This is much less than most sources of advertising. .
For example, Isidore says, that NBC is going to charge 2 million dollars for a thirty second ad during the series finale of the show "Friends". The final show is expected to draw about 10-15 percent less viewers than this years Super Bowl. Isidore states, the cheapest an advertisers can get a thirty second spot during prime time will be about 10 dollars per 1000 thousand viewers. This cheap advertising will come during a low rated show. .
Also, advertisers are unsure if viewers of show such as "Friends" are even watching the commercials. Nearly 58 percent of people polled by InsightExpress said they pay more attention to the ads during the Super Bowl, than ads on every day TV. Twenty five percent of those people surveyed said that they pay more attention to the commercials than the game its self. From that same survey, twenty one percent have gone online to view ads again.
Advertisers could get a cut on the price of the thirty second ad if they want their ad to run at the end of the game. The price is cheaper, because the ratings almost always drop near the end of a program. Overtime ad spots are even sold, even though no one knows if the game will go into overtime. Overtime ads are sold for a premium, because rating soar when there is overtime during a Super Bowl.
I agree with Chris Isidore, author of the 2.
