ETHNOCENTRISM - HOW IT AFFECTS INDIVIDUALS, SOCIETIES, AND MUTINATIONAL CORPORATIONS.
In sociology "ethnocentrism" is a widely used word to explain human behavior between different cultural entities or by definition as "the practice of judging another culture by the standards of one's own culture". Since multinational corporations can be characterized by high levels of interaction between individuals from diverse cultures, I think the affects of ethnocentrism is worth being considered. Especially, individual ethnocentrism might shape and influence the relation between multinational corporations and their cultures.
This paper will address the deeper issues involved in ethnocentrism by answering the questions. What is it? Why are people ethnocentric? What is the problem or affect? And will identify the different areas of corporate strategy formulation which are assumed to be influenced by ethnocentrism. .
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ETHNOCENTRISM - HOW IT AFFECTS INDIVIDUALS, SOCIETIES, AND MULTINATIONAL CORPORATIONS .
Watching a show on cable television (food network channel) called the "Iron Chef" in this episode a Japanese Chef was pitted against a French Chef in France the competition seem tense, the judges waited, commenting on the action, finally the end came and the creations were sit in front of the judges. There were four judges, two French and two Japanese. The two French judges give the French Chef very high marks and the Japanese Chef extremely low marks. The Japanese judges scored the competition fairly even giving slightly higher marks to the Japanese Chef. Based on the high scores from the French judges the French Chef was crowned the champion. .
The above comments is one example of ethnocentrism the French judges believed that only the French could prepare French cuisine and judged the Japanese Chef based on preconceived cultural ideas. .
In this sense, ethnocentrism could be defined as: making false assumptions about others" based on our own limited experience.
