(855) 4-ESSAYS

Type a new keyword(s) and press Enter to search

Strategic Marketing Of Saturn

"A different kind of company. A different kind of cars."" - is what the Saturn stands for.
             Being people-oriented, flexible to changes and market demands, support of GM, and good marketing strategy helped Saturn appear and be successful on American automotive market.
             .
             2. Saturn and its competitors.
             What should Saturn do as competitors attempt to copy its unique brand image and pricing and dealer service policies?.
             And I bet they (the competitors) will do all what they can trying to push Saturn from the market. They will try to copy, to destroy and to invent something else. .
             An advice for Saturn would be to register all its novelties as unique inventions (copy rights) and keep fighting as they did 24 hours a day, seven days a week and fifty weeks a year. Develop and update their marketing, production and distribution strategies all the time. Be flexible in unstable marketing environment and have a back-up plan. .
             3. Saturn's target market and marketing mix.
             The target market Saturn company chose were " college educated men and women ages 25 to 49-. But directly or indirectly Saturn's promotion campaigns attracted all sorts of buyers. Why? The answer is that because Saturn was friendly, available, affordable and appealing to different groups of people (not only baby-boomers and men and women with college degree between age 25 to 49).
             Marketing Mix:.
             Product.
             Saturn cars are the product of partnership between United Auto Workers Union and General Motors. All production business decisions at Saturn were reached by consensus. Although Saturn started as a separate subsidiary with an investment of $5 billion it is still continuing to rely on the resources of its parent company. That's why I think that the quality of the product has to do a lot with GM. In current conditions it is almost impossible for Saturn to set up their own production process without General Motors being involved in it. And the fact that GM is cutting off the financing of Saturn is showing on the quality of the product as well as on the sales numbers.


Essays Related to Strategic Marketing Of Saturn

1. VW Company Analysis

The automotive industry is a consolidated industry as there are increasing number of joint ventures, takeovers and strategic alliances. 1.1.2 Market Size In the U.S., there were 8,272,042 unit of cars sold in 1997, which that include small cars, middle cars, large cars and luxury cars. ... Worldwide mergers, acquisitions, joint ventures, strategic alliances and other financial arrangements are on the rise, making the automotive industry more global. ... Major competitors will become more dominant in the industry as they are getting larger through acquisition and strategic alliance. ......

  • Word Count: 5010
  • Approx Pages: 20
  • Grade Level: High School

2. General Motors

Wagoner is responsible for the strategic and operational leadership of General Motors. ... It is involved in the design, manufacturing, and marketing of cars, trucks, and heavy-duty transmissions. ... Names like, Chevy, Cadillac, Pontiac, GMC, Oldsmobile, Buick, and Saturn. ... General Motors has five very important strengths, which include: Diversity - Chevrolet, Pontiac, Buick, Oldsmobile, GMC, Cadillac, Saturn, Hummer, Saab Dominance- 2nd on Fortune 500 List, 2nd on Global 500 List Alliances- Alliances Suzuki and Isuzu Motor Companies Technological Alliances- Alliances with Toyota...

  • Word Count: 2382
  • Approx Pages: 10
  • Grade Level: High School

3. industry analysis

Buick Cadillac Chevrolet GMC Hummer Oldsmobile Pontiac Saab Saturn Honda Honda offers two brands of automobiles in the United States. ... Description of Key Competitive Factors • Technology Capability to make useful products Product innovation Computer aided design • Manufacturing Computer aided manufacturing Specialized machinery to build automotive parts Specialized machinery to paint automobiles Owning and operating several large manufacturing plants • Distribution Having individually owned retail outlets ...

  • Word Count: 1396
  • Approx Pages: 6
  • Grade Level: High School

4. Brand origin: conceptualization

Brand origin: conceptualization and review Introduction The difficulties of finding space for new consumer goods products on crowded supermarket shelves and the spiralling costs of introducing new brands - up to $80 million in some categories (Tauber, 1988) - have underscored for most firm...

  • Word Count: 7350
  • Approx Pages: 29
  • Has Bibliography
  • Grade Level: High School

Got a writing question? Ask our professional writer!
Submit My Question