Steps to Plan an Advertisement Campaign.
The anticipated effects of the campaign may also be described as the desired effects of the campaign.
In this advertisement campaign of Think Philippines the anticipated and desired effects is to instill the value of nationalism within the hearts of every High School Atenean. By doing this we make them people who are more worthy to be called a Filipino. By this the student will hopefully be able to carry this value outside the school.
II. Characteristics of the Subject.
The characteristics of the subject are just the goals of the purpose if the campaign. In this case the goals of the Think Philippines program of the High School.
In turn the Think Philippines program has three goals. One, to bring back the pride of our country. Fact, 97% of the Philippine population in the year 2002 was proud to be Filipino. While only 54% of the 97% are proud to be called a Filipino. Meaning people are only proud of the heritage of the Filipino people and not what the Filipino people are today. The second goal is to promote a deeper knowledge and understanding of the Philippines. When Mrs. O took a trip to Singapore she noted that the students there, both Elementary and High School know so much about their own country. Figures like, population, gross capita , and other information come as second nature for them to know. The last goal is to produce a responsive and committed citizen. Meaning we have to be more active as a member of community and compassionate to others, especially our Filipino brethren.
III. Duration of the Program.
The duration of the program will be the total length of time the campaign will last.
In this case the campaign will last, until the end of the school year or until the Think Philippines program expires.
IV. Target Group.
Target group, defines as the group to which the campaign will be pointed at. This is the demographic group of people the campaign should appeal to.
