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Kroger's Online Study



             o direct marketing, .
             o selling, .
             o customer services, (call centres) .
             o fulfilment, .
             o procurement, .
             o replenishment and .
             o information management. .
             Reduces losses due to invoice discrepancies and product delivery errors by 50 percent to 60 per cent. .
             Creates a 30 per cent improvement in the number of quality purchase orders generated per year. .
             Improves the speed to retail shelves for new items and price changes by 80 per cent. .
             Increases retail point-of-sale scanning accuracy to 99.8 per cent. .
             Saves an average of 1,320 hours in paper administration and data keying. .
             Reduces the time required to communicate and execute product and price changes from up to four weeks to two days. .
             .
             Benefits to consumers that use e-Commerce (e-Business) .
             o can buy when you want, from more locations (internet connected terminals) .
             o more choices .
             o when you have more choices you can decide on a product with better features at a more competitive price .
             o sometimes products are less expensive online .
             o can receive more information about the product, make a more informed decision .
             o greater information leads to more confidence to make a purchase decision .
             o mor einfo also leads to enhanced customer satisfaction because the customers has a better idea how to use the product .
             o quicker delivery (for online products) .
             o quick delivery is important for people who want to use the product immediately, as opposed to waiting longer - if they have to wait long, they may pick a competitor's product .
             Benefits to society (when consumers and business use e-Commerce) .
             o cocooning - more individuals can work offsite .
             o this decreases HR costs for companies because they can have smaller office buildings, less parkings spaces, fewer IT services, etc. .
             o less affluent people can buy more and increase standard of living (questionable says WTGR) .
             o facilitates delivery of public services (Toronto water bills online now) .
             o sending out bill payment info is a significant cost for companies .


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