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Sally Soparno


The business manager will have to use that position to his advantage. .
             The next stage in using a BATNA strategy is to determine the better and the best alternative. The more leverage and power one has the better the chances during the negotiation process. The best position for the business manager would be would to offer Sally a raise from her $12,500 she received for last year's secondary role to a rate of $25,000. The normal policy identified in the outline is two times the secondary roles salary. This year's salary for the secondary soprano is $14,000. Offering $25,000 would exceed her pay of last year, and would remain under the two times salary of $14,000 being offered to the secondary role during this year's production. This should not be the initial offer because you want to create value. Creation of value can mean adding to that which is subject to negotiation or meeting your interests better. Sometimes people create value well but then do not know how to claim it. The goal of the business manager would be to create enough value that at the correct point of the negotiation Sally feels like she received the most value and is satisfied with the final result. .
             Since the information is limited on what Sally's position is, the business manager will need to place himself in her shoes. Sally wants another opportunity to prove her abilities. She is probably aware that the normal rate is two times the secondary singers role rate. She knows she was not invited to audition. She is also aware that the Lyric is in a difficult position and needs a star of her quality that knows Bellini's Norma. Her negotiation stance should be to hold out for as much as she can. The best case as defined by BATNA would be somewhere in the $30,000 dollar range.
             Another important role of BATNA is information: how much do we share and when? Sharing a lot of information early might not serve our negotiation interest well because others might claim value from you.


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