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Exploitation Of Gratification


The modern businessperson leads an extremely structured existence and is reliant on information that allows daily life to be comfortable and stress-free. This is important because of the immense amount of ideas, innovations, and initiatives that are competing for time and attention. Needs are to be satisfied instantaneously due to the high probability of another issue presenting itself right away. The acquisition of instant information, in this case, is desired similarly to the way income is important for contentment.
             Because Americans desire instant gratification a need for instant income arises and is an element in the motivation of high school and college dropouts. To purchase attractive items requires money, which many ordinary students do not have a lot of. Other situations arise such as having to support a family or rebelling from institutional values and traditional methods of reaching success. Some individuals simply desire something to show immediately instead of going to school for years. There exist many lucrative jobs that do not require a college degree. These include waiters at fancy restaurants and exotic dancers, who can often make hundreds of dollars a night. Both of these jobs also have the characteristic flexibility in that transition from one place of employment to another is relatively easy. The opportunity for instant gratification is most clearly seen on the Las Vegas strip. Daniel B. Wood, in describing the possibilities for earning a large income even without a degree states, "the demand for willing workers has been a siren song across America, enticing teens and twenty-somethings into the job market- especially in areas where high tech is hot. "( ) The fact that people accept these high-paying jobs is not at all surprising because good money is received right away. Thus, the temptation is powerful, and successfully utilizes the tendency to desire instant gratification.


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