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The Game Industry in Korea: Policy Development

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             The value chain in the game industry .
             The game industry comprises all businesses that are part of a value chain which starts with content creation and ends with devices, which the customer needs in order to access and use the final products and services. .
             The value chain model shows the links in the chain that creates the value and also allows us to specify the main players' roles in the game industry.
            

the structure of the value chain in the game industry.
             Creation Development Publishing PhysicalDistribution ElectronicDistribution ConsumerInterface.
             ?Writer?Music Composer?Director?Graphic Designer?Producer ?Game Engine DeveloperProgrammerTool DeveloperSpecial Effects DeveloperPost Production Software Developer Publishing Companies ?Wholesaler?Retailer Network Operator?Game ISP Game Console?PC?Game Center?Cable TV?PC Room.
             Business functions in the value chain.
             Creation/game content.
             This involves the creation of tangible and intangible products on game entertainment. "Game content creators" are the producers of raw materials such as text, data, audio-visual, background music, animation, etc., for game content services.
             Unlike manufacturing products, game products including all other cultural products are much more stressed on cultural or entertaining features than functional ones. Software technology makes game products attractive to game players. But, fun or creative ideas and emotionally appealing stories are decisively crucial elements, which actually determine the value of the products in the market, among others. .
             Artists, authors, graphic designers, composers, musicians, sound designers, animators, directors, programmers and cartoonists play the central role in creating game content.
             Development/Publishing.
             Development groups and publishers, which are many times one and the same (Game Developer's, 1998), are the key node, and the bread and butter of the industry.
             At this stage, raw materials are developed into marketable products, such as are CDs, cartridges and digitalized products in online networks.


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