Description of the type of organization selected .
Future outlook .
Current status . .21.
Microenvironment .24.
Macroenvironment .29.
Future Prospects .34.
Description of the Eckerd Marketing Strategies . .39.
Types of markets served .39.
Buying behavior of the target market . 41.
Development of the Marketing Mix . 43.
Product and Services Strategy .44.
Pricing Considerations and Strategies .46.
Distribution Channels and Logistics Management . 49.
Marketing Communications Strategy .51.
Evaluation of the Eckerd Market Strategy Planning Activities . 54.
Discussion the recommendations . 56.
Concluding comments .57.
RETAIL.
By description is to sell in small quantities directly to the ultimate consumer. A retailer sells items to a consumer.
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Historical Development.
An Age of Choice.- retail and food service industries.
Author/s: Murray Forseter.
Issue: April 10, 2000.
For the last century and a half, retailing has been a force of social change. Ever since the first chain store sprouted on American soil with the 1859 opening of a Great American Tea Co. grocery (the forerunner of the Great Atlantic & Pacific Tea Co.) on Lower Manhattan's Vesey Street, it has been the mission of multi-unit retailers and food service operators to make access to consumer goods and fare a democratic endeavor.
It was all about choice. Frank W. Woolworth dazzled city dwellers with an assortment of trinkets and knickknacks all priced at 5 and 10 cents. The catalogs of Aaron Montgomery Ward and Richard Sears brought the wonders of Main Street to the farmer, eliminating their need to take time away from the land. Itinerant, immigrant peddlers such as the Sanger brothers, Isaac, Lehman and Philip, and the Younkers brothers, Lipman, Samuel and Marcus, planted stores in Dallas and Des Moines, Iowa, respectively, and in other market towns of the South, Midwest and Far West.
