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Oracle



             The market is maturing towards the end of 1990 Due to availability and compatibility issues the bargaining power of customers is severely limited. The technological advances in the last few years also made it impossible for big corporations not to have an integrated DBMS system.
             Threat of substitute products or services No real substitute products exist. .
             Bargaining power of suppliers Programmers/Engineers well sought after increasing costs Oracle sourced from the best universities.
             Jockeying for position among current competitors High switching costs Oracle has entered when the need for the market existed and with aggressive growth procured a big chunk of the market.
             The analysis of using Porters five forces indicate that Oracle was able to in a few short years enter a market and attain an excellent market share. The analysis further indicates that once in the market the company has a relative save position in regards to new entrants and substitutes. Switching costs is very high and effective substitutes unavailable. The bargaining power of suppliers is severely limited due to the switching costs and compatibility. The bargaining power of engineers due to maturing market will also in future be less.
             In terms of surviving and growing in the industry Oracle outperformed all its competitors.
             Ratio Analysis.
             A ratio analysis reflecting a company's performance over years as well as comparing it to other companies' ratios would show financially if it performed above average. The key ratios are produced below as well as a short description indicating its relevance to the performance of the company historically and with its peers.
             ANALYTICAL FINANCIAL RATIOS, 1985-90 .
             FISCAL YEAR ENDED MAY 31 Quarter.
             1985 1986 1987 1988 1989 1990 31-Aug.
             .
             Current ratio 1.56 1.86 2.25 1.88 1.89 2.01 2.13.
             Quick Ratio 1.51 1.75 2.12 1.75 1.75 1.83 1.82.
             Debt/Total assets 13.37 15.33 9.89% 4.76% 13.59% 17.35% 25.70%.
             Days' sales outstanding 142 175 181 168 164 176 169.


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