1. International Marketing Research
International Marketing Research Marketing Research (MR) reduces the risk in decision-making. ... --In international activities uncertainty is generally greater and the difficulties in getting (reliable) information are also greater. ... Market Segmentation offers chance of marketing effort being effective [page 5] In IM - two main ways of segmenting: (1) Geographical Criteria: Country Attractiveness High Medium Low High Medium Low Company's Compatibility With each Country Primary Opportunity Secondary Opportunity Tertiary Opportunity Potential...
- Word Count: 690
- Approx Pages: 3
- Grade Level: High School