Cannondale Corporation

            Executive summary the gift in case that one becomes related with a company, the Cannondale Corporation, leader in the market of the bicycles of great performance. Betting in the innovation and the quality, the Cannondale has been enters the most sanctioned companies of the sector, having already profits some prémios for the performance and high quality of its products. Its related bicycles and products, are available for the whole world, but they are manufactured manually in the United States of America, fact this used to advantage to be the image of mark of the company (?Handmade in the USA). This report intends to be an analysis and complete evaluation to the current state of the Cannondale, such as also to the market in which the company if it inserts and its direct competitors. In the external evaluation, the main influential factors in the industry and the market of the bicycles of high gamma had been characterized. Through the model of Porter it was possible to verify the strong existing competition in the market. The Driving Forces and the strategical movements of the rivals had been also described. Through the internal evaluation, it was possible to know the situation of the company, its strategical position and more the value financial that possesss in relation its competitors. In order to synthecize all the relative information to this company, is presented a picture SWOT. To finish they had been presented and chosen some possible strategies in order to use to advantage potentials market chances. These proposals represent our vision on the current situation of the company and the form as this must act in the market to keep its level of success. 2 Presentation of the Company? Cannondale Sedeada Corporation in the United States and created in 1971 for Joe Montgomery (current CEO), the Cannondale Corporation, since early bet in the conquest and innovation of the market of the bicycles.