The notion of "going too far " when it comes to the producer including sexual imagery in music videos has become more and more apparent as the years go by. Sex and its glamorized portrayal have become a major component in the creation and production of music videos everyday. The role taken by the government in the amount of sexual imagery and vulgar lyrics that is permitted to be included is one that is not taken seriously, or to great lengths. Today's typical music video is one that uses shocking sexual imagery and vulgar lyrics to break through the clutter and grab the full attention of the viewer since the notions of sex and anti-establishment are so appealing to the target audience. According to the Record Industry Association of America, studies have been conducted by professors to reveal whether sexual images were randomly placed in videos on MTV, or if the pattern of their appearance was consistent. Results showed that "sexual images alone appeared in more than one in four videos ". Among these videos images of dating, provocative clothing, kissing, suggestive movements, pursuit, physical contact, sexual bondage and sadomasochism appeared.
Since almost all music videos are directed by men, the music videos today depict their so-called "sexual dreamland"." Some common themes that tend to appear within these typical videos are those that include older men with younger women, strippers, schoolgirls, and mainly nude and available women in great numbers. Since it is made to show that the man controls the female's sexuality and makes it into what they want, the women and their actual feelings on sexuality have no voice in these music videos. This similar theme holds true on television, in magazines, movies, commercials, and in virtually all other types of media. The role of the woman in music videos is not one that holds much importance. The main purpose they hold is always to be looked at.
