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Motivation Principals


In this article the authors describe the various subtleties of the five decision-making styles and how best to persuade executives from each group. Knowing executives" preferences for hearing or seeing certain types of information at specific stages in their decision-making process can substantially improve your ability to tip the outcome in your favor.
             "Harnessing the Science of Persuasion" by Robert Cialdini, states no leader can succeed without mastering the art of persuasion. Persuasion is governed by six basic principles: Liking, Reciprocity, Social Proof, Consistency, Authority, and Scarcity. By mastering these principles, executives can bring scientific rigor to the business of securing consensus, cutting deals, and winning concessions.
             All three articles (figuratively) tell you to go along with a can of fertilizer in one hand and water in the other and constantly throw both on the flowers. If they grow, you have a beautiful garden. If they don't, you cut them out. That's what motivation and management are all about.
             One similar style of motivation from the three articles is based on social proof. Social proof is people following the lead of similar others. "Human beings rely heavily on the people around them for cues on how to thin, feel, and act (Cialdini 75)." Persuasion can be extremely effective when it comes from peers. Followers account for 36% of all the executives surveyed (Williams 67). They make decisions based on how they've made similar choices in the past or how other trusted executives have made them. The followers are responsible, cautious, brand-driven, and bargain-conscious. Followers tend to focus on proven methods; references and testimonials are big persuading factors. They need to feel certain that they are making the right decision - specifically, that others have succeeded in similar initiatives.
             Another thread of motivation similarity across the three articles is the principal of authority.


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