The reporters are supposed to be discovering as much of the truth as possible and reporting it to their public. Commenting on the methods of campaigning with this medium, Charles Thomas once said, "Television will not determine, but will exercise peculiar leverage on timing, location and management." .
In the early 1950's most researchers tried to conceal the persuasive power once attributed to the mass media. The 1952 presidential race was the first campaign to have nationwide television coverage. This was not only a victory for Dwight D. Eisenhower, who won the election; it was also a triumph for the new medium of television. Television was becoming a dominant source of information not only in politics but also in national and world events. This gave everyone a front row seat to everything (Lang, 7).
In some cases television creates a large window of opportunity for the candidates, however, the demands and minor regulations can cause problems. Freedom of speech can be a very controversial subject when it comes to politics. Saying the wrong thing at the wrong time can injure the character of the candidate as well as decrease their popularity. A major scene in which this can occur is during a debate. Nationally televised debates allow for candidates to state their views and reinforce their platform to the whole nation. If the wrong thing is said, it could ruin the chance the candidate has of winning. .
Appearance and mannerisms can contribute to the overall popularity of the candidate. Personality, looks and the ability to relate to the general public can also help or hinder one's chances. When John F. Kennedy ran for president the American people noticed a man, who was not only knowledgeable, but was also clean cut, personable and related well to the people. This in the end aided him in winning the election.
"Television news is the most important part of the campaign" according to Michael Dukakis.
