1. McDonalds
This agreement has led to the introduction of restaurants at Disney theme parks, and the promotion of Disney films through McDonald's. ... It is McDonald's' intention that by the end of this year, franchised restaurants will represent over 30% of the total UK business. ... Clearly, an increase in the number of franchised restaurants leads to the direct effect of an increase in McDonald's' revenues. ... McDonald's believe that "cleanliness is a magnet drawing customers to their restaurants- (McDonald's Crew Handbook 1996), and therefore aim to ensure that thei...
- Word Count: 3178
- Approx Pages: 13
- Grade Level: Undergraduate