Some men do not allow their inner feelings to pursue them to buy a magazine, but many do. Surrounding the picture are some brief lines about other articles inside the cover. Maxim magazine uses these lines to entice the reader to open the magazine. PAIN STREET U.S.A?Horrible tales of human anguish?you?ll laugh your damn head off!? Instead of just a simple line telling what an article is about, Maxim puts a little humor into them, further interesting readers. The editors of the magazine know whom they are writing to. These small lines often will set off a young mans creative mind further inticing him to open the magazine. Maxim also uses red writing in the cover, to usually announce something extra. The color red used as a headline to draw attention to that specific article. Just as red is used to attract bulls, it is used to attract a reader to a feature they may not always see in Maxim, but be interested in. Like most magazine covers, Maxim's cover is loud and vibrant in order to attract readers to open the magazine. .
All Magazines make a lot of their profits from advertisements. Advertisers pay big money to put ads on pages of popular magazines. In Maxim, one of the countries top selling magazines, there are about 145 advertisements per issue in about 270 pages. While these advertisements are making money for the magazine, advertisers are hoping the ads are making more money for them as well. Advertisers are not going to put any ad on the pages of a magazine. Advertisements are carefully picked based on the magazines audience. For example in Maxim, a young men's magazine, an advertisement for kitchen cleaning supplies will not be used. Maxim magazine has a middle to upper class target audience. The income of a Maxim subscriber is about 65 thousand dollars a year. This fact plays a large part in what companies put advertisements in the magazine or what product a company will advertise.
