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Market Strategy


This is accomplished through the organizations web site, powered by Oasis Computer.
             Tournament Tracker- The Tournament Tracker is designed for the tournament director that seeks to have the event promoted and reported online, but does not want to build their own web site. This system also allows verified directors to manage player lists, and match schedules.
             Ranking Tracker- The final component is the Ranking Tracker. This application allows any organization, no matter how big or small, to create a real time ranking system based on their players and results entered in the system.
             Content:.
             Content consists of articles, news stories, directories, and special features, providing visitors a reason to come back every day. TennisOnline has a comprehensive Content Management System (CMS) to allow quick and timely updates to the site.
             Articles- Staff writers produce original content every month. The content ranges from a section called "Promote the Sport-, providing commentary on how to help grow the game of tennis, to "Training & Fitness- and "The History of Tennis."" Well-respected individuals in the tennis community write these articles.
             News Stories- We also post the latest news stories from the major organizations in tennis, including the ATP, WTA, and ITA. These stories are posted on a daily basis, consisting of featured players, results, ranking summaries, player injuries and news about the organizations.
             Directories- The directories allow users to search through the data and information entered into the system. This information includes player, coach, university, team, camp web site and business profiles and is all cross-referenced for ease of searching.
             Statistics and Schedule- The event scheduler allows searches for a particular tournament or event by selecting the region, tournament level and date. Each event listed in the schedule is linked to the tournament profile, which lists draws, press releases, and photos.


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