596). Entrepreneurial Leadership within Management Success for entrepreneurs requires innovation. There are several ways to achieve this according to Drucker, 1. Entrepreneurial management first requires that the organization be made receptive to innovation and willing to perceive change as an opportunity rather than a threat. It must be organized to do the hard work of the entrepreneur and create the entrepreneurial climate. 1. It secondly requires systematic measurement "or at least systematic appraisal "of a company's performance as entrepreneur and innovator, and built-in learning to improve performance. 1. Thirdly, entrepreneurial management requires specific practices with respect to organization structure, staffing, management compensation, incentives, and rewards (p.33). Not only is innovation a key factor in the success of entrepreneurial management but, an important issue that needs to be brought to management's attention; individualism and collectivism within the corporation. Morris et al., states the following, " Managers and theorist interested in entrepreneurship must begin to come to terms with the roles of the individuals and the group, respectively, within an organizational context. These roles are an integral component of the internal environment of the firm- (p.603). Drucker (1985) authoring another article with the same title as his book, "Setting up entrepreneurial units- is quoted as saying, For the existing business to be capable of innovation, it has to create a structure that allows people to be entrepreneurial This means, first, that the entrepreneurial, the new, has to be organized separately from the old and existing This means also that there has to be a special locus for the new venture within the organization, and it has to be pretty high up. Even though the new project, by virture of it's size, revenues, and markets, does not rank with existing products, somebody in top management must have the specific assignment to work on tomorrow as an entrepreneur and innovator (p.
