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Internet Advertising

The reasons are to increase brand awareness, up-sell the customer to a premium product or service, increase usage of the brands, generate trial, co-market with non-company brands, improve customer's attitudes and image toward the brand, cross sell other brands from the same company, increase repeat purchase, encourage customer to buy more per purchase occasion, encourage brand loyalty and increase customer's involvement with the brand, provide in-depth information about the brand and/or do product demonstration, develop a database of customers and prospects, collect sales leads, provide and improve customer service, reduce obsolete or excess inventory via promotions, reduce marketing costs, test different copy concepts, price models, promotions, product and service offerings, field survey research, generate online revenues, reach target audience missed by other media, optimize media efficiency, track consumer interests and trends, retain most valuable customers, drive traffic to marketer's Web site, drive traffic to retail location and recruit employees
            


Essays Related to Internet Advertising

1. Internet Advertising

Web Advertising Web advertising, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of Web advertising is unchartered terri tory! ... What is the nature of Web advertising? ... This seems appropriate as the novelty of Web advertising at this stage h as led to generral lack of academic data in the practicalities of advertising via this medium. 2) THE INTERNET: AN INTRODUCTION 2.1) Original development of the Internet What was originall...

  • Word Count: 5593
  • Approx Pages: 22
  • Grade Level: High School

2. Advertising on the Internet

Why do you want to advertise on the internet? ... The advantages and the power of advertising on the internet is unbelivable. ... By establishing a presence on the internet, it gives the impression that your company is on the cutting edge of today's market. Advertising on the internet is suitable from the smallest business to the largest growing companies. ... Because it's just so easy, you can start advertising for your company by just creating a web page, then submiting it to different search engines, and in no time, people will start to come to your site. ...

  • Word Count: 226
  • Approx Pages: 1
  • Grade Level: Undergraduate

3. Advertising

Advertising and Information Technology (I.T.) ... Eric Nyachon I.T advertising has broken the horizon in advertising. ... Internet Advertising; As the most common I.T. application we use on a daily basis the Internet is reckoned to have opened new avenues in advertising. Actors in the industry say that Internet commercials use a number of techniques. ... Such like techniques have convinced industry players that Internet advertising represents the future of advertising....

  • Word Count: 1394
  • Approx Pages: 6
  • Has Bibliography

4. Internet

Everyone in this day and age uses the internet. ... But something went wrong along the way with this advertising as it got out of hand with pop-ups and spam becoming an annoyance to the internet user. There are two major types of internet advertising: Banner advertising and pop-up advertising. ... This is because most companies feel advertising is concerned with both information and motivation. ... This is because online advertising weakens the advertising signal and drowns it in noise. ...

  • Word Count: 330
  • Approx Pages: 1

5. Internet

Everyone in this day and age uses the internet. ... But something went wrong along the way with this advertising as it got out of hand with pop-ups and spam becoming an annoyance to the internet user. There are two major types of internet advertising: Banner advertising and pop-up advertising. ... This is not an environment favorable to securing deals or creating sales.Also, there is the issue of credibility internet advertising. ... Users have grown to be suspicious of Web advertising and ignore it.Another negative aspect of internet advertising is free advertising. ...

  • Word Count: 1420
  • Approx Pages: 6

6. Advertising

Advertising is apart of the promotional mix. ... Television Out of home media Specialty Advertising Radio Billboards PSA's Print media Telemarketing Internet There are several types of advertisements. ... Billboards are another method of advertising. ... Also emerging on the advertising scene is advertising on the Internet. ... Advertising is the backbone of marketing. ...

  • Word Count: 420
  • Approx Pages: 2
  • Grade Level: High School

7. IMC

The role of advertising on the internet Do consumers recognize that advertising support media? ... How can we persuade internet user of the merit of advertising? The more users think internet advertising burdensome and avoid to see it, the less the value of the advertising will be. ... Internet advertising is only the gate. ... Appropriate targeting is the key to success in the internet advertising. ...

  • Word Count: 2147
  • Approx Pages: 9
  • Grade Level: High School

8. Internet

Such issues involve connection speeds and costs, security, online content and the lack of filtering and monitoring and the use of advertising funded Internet sites and may help to explain the changes occurring in the internet environment in the last five years. ... The purposes of the Internet have certainly deviated from its early beginnings, and one purpose that is clearly evident is marketing and advertising. There are two different types of advertising on the World Wide Web. ... The other common type of advertising is SPAM, or unwanted and unsolicited email. This type of advertising is oft...

  • Word Count: 1843
  • Approx Pages: 7
  • Has Bibliography
  • Grade Level: Undergraduate

9. ITGS Business Portfolio

How is the technology of Internet Advertising Changing the Way Businesses advertise and what are the implications? Technology is Changing the Advertising Business, Advertising Educational Foundation, February 3rd 2001 For Partial Fulfilment of the internal assessment required for ITGS Date: November 4th, 2003 Word Count: 976 Presentation of The Issue Personalized Internet advertising has become a trend in the last 3 to 4years. ... The advertising agencies now use the Internet as a medium to display their advertisements and get more response, than the 1 or 2 percent gained from junk ...

  • Word Count: 1431
  • Approx Pages: 6
  • Has Bibliography
  • Grade Level: Undergraduate

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