EXPORT FINANCIAL PLAN PAGE 7&8.
EXPORT PERFORMANCE EVALUATION PAGE 8.
COUNTRY MAP OF ROME, ITALY PAGE 9.
STREET MAP OF ROME PAGE 10.
EXECUTIVE SUMMARY.
The Cracker Barrel Old County Store will be establishing a restaurant in Rome, Italy, to provide old-fashion home cooked American meals. This restaurant will explore and expand its products in Italy and an attempt to increase profits for the company and its shareholders. This facility has been in the restaurant business for more than 25 years. By the hiring of an experienced workforce will help the company achieve, capitalize, and take full advantage of an untapped market for an American Food Restaurant. The foreign business venture should ensure that the company would be able to provide quality services and goods of American style foods in foreign lands 25 years as well.
INTRODUCTION.
The Cracker Barrel Old Country Store will be establishing one of its first restaurants in Rome, Italy. This will allow the Cracker Barrel Old Country Store to grow internationally. The Cracker Barrel Old Country Store Currently has 441 restaurants in 41 of the 50 continental states. Since there is a shortage of American cook to order full service restaurant/stores in Italy. The Cracker Barrel Old Country Store will provide a full service cook to order menu and special in store products at a relative inexpensive price. The Cracker Barrel Old Country Store will export it goods because the opportunity to increase profits for the shareholders are greater and by exporting this will also help the expansion of this restaurant in a foreign land.
SITUATION ANALYSIS.
The Cracker Barrel Old Country Store is in a time of transition, brought about by a less than favorable series of events. In recent months, the restaurant/store has had to deal with declining store sales and sliding stock prices. The restaurant/store is facing impending market satisfaction with expressing doubts about the growth potential for the organization.
