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Information Technology And Marketing


It is quite obvious that the Internet has become a tool that is used all the time. There are also a lot of web sites that allow businesses to promote their products. A few examples of those are Add me, a leading resource for website and e-business promotion on the Internet that is free. Other websites similar to Add me include Submit it, which makes it easier for a business to add its URL's to a variety of WWW catalogs so people from around the world will be able to find a company's page and buy their products. This website however has a monthly fee, but it can be very useful to a business. Those are just two examples of the Internet being used in the sales field. A business can easily advertise and promote their product on the Internet and make it more readily available for consumers all over the world. Another type of information technology that is becoming available is the use of electronic directories. These directories are being used more and more to not just keep track of employees and outside partners, but also of the company's hardware and software. To give an example, it helps information technology managers with the chore of configuring computers on corporate networks.
             Five years ago many of the above listed hardware and software programs were unavailable. Even if they were available those hardware and software packages were not as useful as they are today. The advances in computers and the Internet have greatly widened sales and marketing. Computers now operate at the split of a second and people are becoming trustworthier of the Internet. People now for the most part trust buying products online and their trust will continue to grow as businesses make it easier for their consumers to obtain the needed product. Before products were available online the consumer would have to go out to a store or travel farther to find a particular product. Now with the just the click of a mouse that same product can be delivered straight to their door without even having to step out of the house.


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