INFORMATION TECHNOLOGY AND MARKETING.
What exactly is marketing and how is it related to sales? Well marketing is the flow of goods and services from producer to consumer. Marketing is also the way in which an organization determines its best opportunities in the marketplace, given its objectives and resources. In order for a business or company to be successful in sales they have to know how to market their product. Marketing includes several roles which include product development, packaging, pricing, distribution, customer service and of course promotion. Advertising and sales are included in promotion. Sales are the exchange of goods or services for an amount of money or its equivalent. All of the above mentioned roles are vital to the sales field and without those roles marketing and sales would be total chaos. Information technology has helped the sales field dramatically. Due to advances in hardware and software packages, the use of the Internet, and the use of Electronic Data Interchange (EDI). Information technology is being used more and more everyday by businesses and companies. It has become very clear that in order to succeed, a business must take the necessary steps to make themselves number one in the world of business.
In brief, information technology is the collection of tools that make it easier to use, create, manage, and exchange information. Hardware and software packages are being created all the time to update the old and bring in the new. A few of these software packages that are helping enhance the sales field are: Track Web Sales which is a fully based sales force automation solution that is available online, Cpi Sales which is the leading web based trade management solution, Tech Excel Front Office which is an integrated suite of five products providing high end CRM (Customer Relationship Management) solutions, BaanSales which increases the effectiveness and productivity of all sales channels, and the last of thousands upon thousands of software programs that are on the market today is OutSmart which is also a CRM solution which helps in safer organization for businesses.
