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Harley Davidson

These days the Harley shops are not only places to purchase motorcycles and parts but also a gathering spot. The dealerships have added lounges where owners can come and exchange stories and the stores are adorned with display racks and cases of Harley clothes and other products. The other products range from beer mugs to bar stoles and are adorned with the famous Harley logo. .
             Harley supports its dealerships with marketing programs, customer promotions, motorcycle shows and public relation events. They also are the only Motorcycle Company to have demo bikes available at major events like Daytona and Sturgis as well as supporting a bike rental program, which allows individuals to rent bikes for special occasions. The Harley marketing department is also available to assist dealerships on a consulting basis if needed. For their non cycle merchandise Harley-Davidson utilizes alternative distribution strategies to assist in distributing its merchandise in non-dealer environments, such as mid to high-end department stores and some buyers club's like Sam's and BJ's. This non-dealer distribution center contributes to Harley Davidson's overall strategy of appealing to non-enthusiasts and continues to strengthen their brand identity. Now that I have explored how Harley-Davidson distributes their products I will look at pricing. .
             At the current time Harley-Davidson motorcycles are priced at the upper end of the scale as compared to other producers. In today's market only Indian cycles are priced higher but they recently announced plans to close their doors which will leave Harley-Davidson alone at the upper end of the pricing scale. Pricing their product at the higher end of the market creates factors that inherently work against them. First the higher prices may push individuals towards the used motorcycle market. Secondly less affluent customers may be pushed towards the lower priced competition.


Essays Related to Harley Davidson

1. Harley davidson

Harley and 20-year old Arthur Davidson made available to the public the first production of the Harley-Davidson motorcycle. ... Harley-Davidson will endeavor to create an awareness of the "Harley-Davidson- brand among the non-riding public and provide a wide range of products for enthusiasts by licensing the name "Harley-Davidson- and numerous related trademarks. ... The Harley-Davidson Foundation made $4.3 million in grants. ... Increase the offering of Harley-Davidson products. ... Harley Davidson needs to continue marketing the Harley-Davidson lifestyle and keeping the Harley-Davidson...

  • Word Count: 1065
  • Approx Pages: 4

2. Harley-Davidson

EXECUTIVE SUMMARY Harley-Davidson Motor Company is one of the largest manufacturer of motorcycles in the world. Harley-Davidson's goal is to increase production capacity over the next eight years (by 2003). ... Presently, Harley-Davidson is at the planning stage of this implementation process. ... Our teams final recommendation for Harley-Davidson is to chose Provider 2. ... EXTERNAL ANALYSIS (refer to Appendix B) Harley-Davidson became an American icon. ...

  • Word Count: 2755
  • Approx Pages: 11
  • Grade Level: Undergraduate

3. Harley

Harley-Davidson Harley-Davidson is a company that began in a shed almost 100 years ago. ... Overall Harley-Davidson is currently in good shape. ... Harley-Davidson maintained brand equity well with creative marketing. ... Harley-Davidson is also at the risk of losing customer loyalty. ... Harley-Davidson may also want to hire a new marketing team, since Harley-Davidson's old culture may seep into the new company. ...

  • Word Count: 1423
  • Approx Pages: 6
  • Grade Level: Undergraduate

4. Win/Win at Harley-Davidson

Win/Win at Harley-Davidson Harley-Davidson's biggest challenge today is not generating demand for its motorcycles, it's meeting it. ... Harley-Davidson has put its supply chain through a thorough overhaul in order to meet the production ramp. ... The introduction of keiretsu at Harley-Davidson aligns itself with Covey's fourth habit, Think Win/Win. ... With contract in hand Harley-Davidson focuses on Win/Win areas within new product design. ... The scenarios explained above demonstrate a collaborative view to benefit both Harley-Davidson and its suppliers. ...

  • Word Count: 364
  • Approx Pages: 1
  • Grade Level: Undergraduate

5. Harley Davidson Motor Company

Harley and Arthur Davidson developed a motorbike. In 1903, the first bike by Harley and Davidson was constructed and was available to the public. ... The first bike that Harley and Davidson made was inside a wooden shed, which had 10 x 15- foot wood frame and had writings in the door that said "Harley Davidson motor CO". Along the decades of developing motorcycles, the Harley Davidson Motor Company had success In making quality motorbikes that have been used by millions all around the world (Harley Davidson, 2014). ... Harley Davidson: Scope of Management Harley Davidson Motors cu...

  • Word Count: 1886
  • Approx Pages: 8
  • Has Bibliography
  • Grade Level: Undergraduate

6. The History of Harley Davidson

In 1904, the first Harley-Davidson dealer, C.H. ... By the mid 1900's, Harley-Davidson motorcycles are being used for police work, and soon, a new use will become an important part of the history of both Harley-Davidson and the United States- Harley-Davidson motorcycles on the battlefield. ... Today, Harley-Davidson produces over 51 percent of heavy cruisers worldwide. ... Harley-Davidson's market share begins to shrink drastically. ... Harley-Davidson was losing its reputation and their die hard Harley purists with it. ...

  • Word Count: 1695
  • Approx Pages: 7
  • Has Bibliography
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7. Harley Davidson Case study

u Harley-Davidson maintains a competitive advantage on the basis of value. u Harley-Davidson maintains a competitive advantage by the legendary mystique associated with Harleys (Nostalgia, & American dream). u Harley-Davidson can be restored unlike Japanese clones. ... This huge market is the heart of the Japanese competitor's of Harley-Davidson. ... Should Harley-Davidson venture into lightweight motorcycles? ...

  • Word Count: 763
  • Approx Pages: 3
  • Grade Level: High School

8. Harley Davidson and Ducati Marketing Strategies

Harley Davidson and Ducati remain two of the most recognizable brands in the motorcycle industry. ... Much like Ducati, Harley Davidson utilizes pathos, logos and ethos in their print advertisements. ... Harley Davidson boasts that it "is one thing for people to buy your products. It's another for them to tattoo your name on their bodies" (Harley Davidson Inc- G Hamel). ... Harley Davidson appeals to a very specific demographic. ...

  • Word Count: 746
  • Approx Pages: 3
  • Grade Level: Undergraduate

9. Mission and Objectives of Harley Davidson Motor Company

Marketing Objectives Harley-Davidson's marketing objectives include: 1. ... "Harley Davidson is one of the most American Iconic brands "- with 65% of  products American. ... Competitor Analysis Harley-Davidson maintains a large margin in its dominance in the U.S. ... Harley Davidson's average customer has been getting 6 months older for the past 20 years, and is now 48 years old. ... This was a sad state for Harley Davidson who, had failed to create cheaper alternatives like its competitors: Honda and Yamaha. ...

  • Word Count: 857
  • Approx Pages: 3
  • Grade Level: High School

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