Even in the case of technological improvements that allow us to consume more in the future.
Milbrath emphasises that we should have a life style that is "non zero-sum" ( because I have it, you cannot have it ) and should divert us from a life that involves demands for goods, consumption, and production. We ought to enjoy a balanced lifestyle by directing ourselves to "non zero-sum" commodities such as love, self-governance, art and music. Milbrath, in his article, feels that we ought to change our consumption behaviour otherwise we will lose our understanding and feelings of love and commitment to our society.
Leo Buscaglia, a well-known author and professor, speaks about love as opposed to material goods. He believes, "If some day our society turns away from trying to find fulfilment in material goods, we may, indeed, find much greater fulfilment in love. We should be actively learning from each other how best to love". ( Buscaglia, p. 202 ) As mentioned above Milbrath includes love as a "non zero-sum" commodity and goes on to say that if we want to live a better life, more time for participation in social and political affairs for the betterment of society as a whole is necessary. Also, he explains that if we keep on exploiting the world's resources then there will be a time when most of us will be deprived of primary needs.
On the contrary, Sagoff argues that in the future with the help of better fertilisers we would be able to satisfy the needs of almost all the people without being concerned about the population. Yet, this argument is flawed in that, even today we can produce enough food for the entire world but people starve anyway. He explains that "The more advanced the technology the more reserves become known and recoverable". ( Sagoff, p. 207 ) Furthermore, he says "It is biologically possible to raise yields of rice to about seven tons per acre- about four times the current average in developing world".