Embark, an international education opportunity facilitator, builds partnerships with international portals to bring higher education content and tools to local audiences in order to promote learning in the United States. By developing an Internet network, Embark brings the classroom to global students while benefiting the larger interests of institutions and even entire countries. Its approach is twofold: First, it establishes international partnerships; second, it forms relationships with ministries of education around the world that promote study in their countries (Internet World, 2001) . The Internet has also sired offspring technologies such as Intranets, Extranets, e-business and e-commerce.
New Markets.
According to Yip (1995), the first and most important step in finding international markets is to select the geographic markets in which to compete. In deciding geographic preference one should consider market attractiveness, potential competition and ways in which to adapt to local conditions. The choice of product should be a primary consideration when it comes time to conducting business in foreign countries. .
One pitfall that must be avoided is selling a common consumer product/service. There will be a lot more competition within the target markets as well as with other competitors. A high-quality, well-priced product in a solid market niche will have a better chance of succeeding in foreign markets. .
Gaining a substantial market foothold in the international arena is not an easy task. A company needs a solid strategy. Generating global business is not easy to do. Clement Joly, managing partner at Raymond Chabot Grant Thornton consulting firm, recommends several successful approaches. First, Joly recommends that organizations go and explore the target country a number of times before embarking on any business venture. First impressions may be positive, but an organization needs to analyze the situation over time.
