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An auditory person can also be picked out by their eye movement. Usually if you talk to one of these people, they will look straight across, and to the right while thinking of the future. The best way to talk to these people is to say things like, "What will your wife say when she hears how much you saved?".
Tactile people can be picked out by the way they look down and to the right. Most of tactile consumers will do this while feeling deep emotion. The best way to talk to these people is to use words like, touch, feel, rub, and impression. One good example would be, "How does that grab you?" .
Another good example of subliminal selling is the use of colors. The best color to use is blue, because it is the favorite color of the majority of the United States. Do you think that K-Mart has a blue light special because one day some vice president said, "My favorite color is blue, therefore, we will have a blue light special". K-Mart knew that blue would make a huge impact on the customers, so they also put it in the logo. .
Another good way to get your customers to pay attention is to use humor in your advertising. "Humor, in short, provides amiable acceptance. Isn't this the number one thing we are seeking in advertising? Humor establishes an atmosphere of give or give in, instead of belligerent defense," (Herold 09). .
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Humor is defined as more than just a trick, gag, or gimmick. It be can used as a way to show that a product is less than perfect, such as, an ad for The Cigar Institute of America showing a close-up of a woman's face with one single tear running down. Below it reads, "A good cigar is as great a comfort to a man as a good cry is to a woman". Now, we all know that a cigar cannot emotionally compare to the tears of this woman, but in a sense it says the cigar will bring you some level of ease and enjoyment.
