The new generation expected to come of age at the turn of the millennium is Generation Y, often called the Millennials or the Echo-Boomers. .
Who is this generation and what are they like? What do they do and how do they act? Why are they so important to the future of the United States?.
Boweus, Gonzales and Glynn are typical of the generation known as Generation Y. Born between 1977 and 1995, these youngsters now make up more than a fifth of the U.S. population, and is projected to be six times the size of Generation X. The generation has become the target of marketers and advertisers, because of its size and its enormous spending power. They represent the most diverse, technology-savvy and materialistic generation yet.
Generation Y-ers:.
- are born between 1977 and 1995.
- are aged 4 to 22 in 1999.
- number 70 million and make up 21 percent of the population.
- will exceed the number of baby boomers at their peak.
The percentage of Generation Y-ers in the total population are expected to increase at twice the rate of the population until 2010, and by 2020 this percentage will have reached 32 percent.
Generation Y is an ethnically diverse generation. While minorities make up 24 percent of baby boomers, they form 34 percent of Generation Y. .
The two charts below illustrate the difference in ethnic make-up of the two generations: .
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And ethnic diversity will continue to rise among Generation Y. In 10 years, Hispanics will be the largest minority group in the generation, making up 17 percent of the population.
There seems to be a recent scramble for young audience among the media, especially among the newspaper industry. The Media Management Center at Northwestern University reports that a "cliff" is in sight, with daily newspaper readership among the adult U.S. population declining from nearly 80 percent in 1970 to 50 percent today, and a projection of 40 percent in 2010.
Generation Y is a significant target audience for the media because it will form the bulk of the adult population within the next 20 years.
Generation Y Generation Y is commonly known as those who are born after the year 1979. ... Basically, generation Y is a very materialistic generation. However, generation Y is not a generation to look down upon. Generation Y is a confident generation, with high self-esteem. ... Generation Y is a generation where we want to feel needed. ...
Generation Y is a demographic cohort who born between in 1981 and 1999. It is also called Millennials, Net generations, Echo Boomers, Internet Generation or Nexters as this group of people was growing up with the technological advancement which bring out dramatic increasing trend of using electronic devices among the Generation Y. ... As the Generation Y was growing up in a technological development era, it is also known as the "connected" generation. ... Generation Y workforce develops and creates the usage of new technologies in connecting and communicating. ... Comparing with olde...
The five generations include of the Traditional Generation or Traditionalists (pre-1945); the Baby Boomers (1946 – 1964); the Generation X (1965 – early 1980s); the Generation Y or Millennials (early 1980s – early 2000s); the Generation Z or Linkster Generation (after 2000s). ... In facts, the currently enterprises usually need to have a young and potential workforce of Generation Y (Millennials) in order to develop business with the better performance. There is also reason of the generational conflicts between Generation X and Generation Y in any enterprise. ... For example...
My research will fill in the gaps around the impact of social media in today's generation on whether not this generation, otherwise known as Generation Y, is addicted to social media. ... These studies fill in the gaps of current research due to the lack of information regarding social media addiction of generation Y people. ... Hypothesis Collected evidence proves that Generation Y individuals are addicted to social media websites such as Facebook and Twitter compared to other generations. ... The results will display whether or not Generation Y is in fact addicted to social media compa...
This generation is Generation Y. ... Generation Y covers all people born from 1981 to 2001. ... Generation Y has been stereotyped basically in the same way that Generation X has except for the fact that the forecast for Generation Y is looking rather severe. ... I am a member of Generation Y and have divorced parents. ... This is how Generation X and Generation Y have been exploited. ...
Generations, or eras, are groups of individuals close to age and our Generation, which became known as Generation Y or the Millennials, often faces the same problems. ... We, Generation Y, tend to easily become affected by those around us, which can change us completely without us noticing. ... Our generation, Generation Y, have such huge expectations for ourselves and often tend to fail due to underestimating the difficulty of the goal, goals such as guidance and acceptance. ... It is a huge aspect in today's generation's lives. ... In today's generation, it is common to have ...
These different generations include seniors, boomers, generation x, generation y, and millennial. ... The advertising generation of the Generation Y is from 1979 to 1995 and is 26% of the population. ... Many advertisers believe that if you want to be successful then you must understand what the Generation Y wants. Generation Y has also grown up with technology, they are in the digital age. Generation Y is known to be a "confident, self-reliant, optimistic and positive generation." ...
It is fair to say that the baby boomer generation gave its fair share Presently a few baby boomers are lobbying to create a boomer Generation Y is beginning to experience what the baby boomers experienced with the Vietnam War. ... Generation Y is the age group coming of age in today's world, the 24 years and younger category which, for our purposes, does not include kids too young to formulate their own political opinions. ... Generation Y is greatly underestimated in today's politics. ... When baby boomers were the age of today's generation Y, civil service was more inclin...
