Hamburgers, fries, and sodas. But all of their efforts to streamline the hamburger was what made it all pay off very well. In 1951 alone the grossed $275,000.
Eventhough business was going great, the brothers decided that they needed a new architecual plan for their restaurant. Richard decided that it would be a great ides to have arches go from the ground right through the roof of the restaurant. This was the birth of the "Golden Arches". These arches were to go therought the roof and slope towards the front of the resterant. Another great idea that the McDonalds borthers had was to franchise the business. Franchising their business would allow other operators to open more of the chain across the nation, based upon the design in San Berdino. The people operating the new franchised McDonalds were to pay the brothers a certain percentage of their sales and a fee to use their concept. In 1953 newly- designed Mcdonalds opened in Phenix, Arizona and Downey California.
With success comes others wanting to copy the successful one's ideas, and this was definetel the case in this situation. A man by the name of Keith Cramer began a restaurant named Burger King in Flordia wich was based on the McDonald operation. Three years after selling the Mcdonald's brothers the multimixers , Ray Kroc visited the operation and liked what he saw. In fact he was so impressed that he arranged with the McDonad's to sell him franchise,a ndhe then opened his own McDonalds in Des Plaines, Illinios and he streamlined the operation even further. In the years 1957 there were an estimated 37 McDonalds open, and by 1959 the total had reached over 100. In 1961 Kroc was so impressed woth the success of the business that he bought out the brothers and expanded it further through out the nation. In turn Kroc's success was viewed by others, and encouraged them to use the concept of fast-food in their own ways. Dave Thomas opened his first Wendy's restaurant in Columbus, Ohio in 1962.
