1. Kentucky Fried Chicken Marketing Plan
Competitive pricing– KFC faces stiff competition from Pizza Hut, McDonalds, Burger Fuel, Burger King, Domino's Pizza, Burger King etc. in New Zealand. ... The prices of the product seems to perfectly aligned with the customer's demands and if the management considers the price elasticity of the demand then it might witness that the demand of the products is elastic, that means the demand of the product will fall with a rise in the price. ... New Zealand has got highest proportion of franchises per capita in the world operating 450 brands served by 423 franchise systems, KFC is ...
- Word Count: 1363
- Approx Pages: 5
- Grade Level: High School