DDB's struggle against ordinary solutions is relentless, but never for the sake of being different. Only for the sake of finding a better way.
1. Creative Pioneer: .
From the start, DDB ads were different. Not just in how they looked or read. Performance was remarkable, too. There was wit and craft. But mostly there was perception. The appeal to people's intelligence and sense of humor can be powerful, and the truth even more so, especially when it takes you by surprise. The phrase "creative revolution" began with DDB and it remained a creative pioneer.
2. Leader in The New Age (Goals):.
The new century calls for a new creative revolution. Once again, DDB must change the game. This time, going beyond intelligent ad making to the larger and more complex task of brand building. Embracing all the new tools and skills required to build a client's brand. True to its heritage, DDB aspires to lead the new age by being different. More perceptive, more innovative, and more fun. But mostly by being more effective. Its goal is nothing less than to stand alone as its industry's unquestioned leader; the biggest and best among builders of brands.
3. Better Ideas and Better Results:.
DDB exist to create, change and hold ideas accountable for tangible results. The transforming power of better ideas moves our clients and their brands to new and better places. DDB knows that, better ideas come from minds that work in many ways at once. Minds that listen carefully to clients, to consumers and to each other. Minds that devour every bit of available information, then tear away all that is irrelevant to discover an insight from which springs an idea that can change the world.
4. Trusting Relationships:.
DDB's effectiveness depends on convincing its client partners to make bold leaps, which often require a leap of faith on their part. This means, its ultimate success will depend on its ability to forge trusting relationships. Relationships characterized by trying to see every situation through client eyes.
